Meta Just Launched "Plus" Subscriptions! 🚀. Instagram, Facebook, and WhatsApp are getting paid tiers. Here is everything you need to know. Meta is officially rolling out global consumer subscription plans for its flagship apps. They are designed as a monthly add-on for power users and creators who want more control over their social experience.
Pricing:
- Instagram Plus: $3.99/mo
- Facebook Plus: $3.99/mo
- WhatsApp Plus: $2.99/mo
The social "Plus" tiers give you tools to track your reach and customize your profile:
- 👀 Story Spying: Preview stories without appearing on the viewer list.
- 📊 Deep Analytics: See aggregate rewatch counts for your Stories and search your viewer list.
- 🎨 Profile Flair: Access custom app icons, exclusive profile bio fonts, and extra profile pins.
- 📣 Boosted Reach: Spotlight one story per week for extra views and post straight to your grid without pushing to follower feeds.
WhatsApp Plus shifts the focus toward heavy personalization and chat organization:
- 🎨 Custom Themes: Change the look and feel of your app UI.
- 🎵 Custom Ringtones: Set unique alerts for specific chats.
- 📌 More Pinned Chats: Keep your most important conversations at the very top.
- 🌟 Premium Perks: Unlock exclusive premium stickers and advanced chat list customization.
Your existing plans aren't changing. Meta is keeping them separate for now:
- Meta Verified: Strictly focused on identity, offering the blue checkmark verification badge, impersonation protection, and direct account support.
- Meta Plus: Tailored purely for power users, offering social expression, deeper analytics, and messaging customization. It does NOT give you a verification badge.
Meta is shaking up how we use social media by taking a page out of the premium subscription playbook. 📉 With global ad growth slowing down, they are rolling out Instagram Plus, Facebook Plus, and WhatsApp Plus to extract more value from power users.
From sneaking a peek at stories without being seen, to tracking how many times your story was rewatched, these features are built for creators and heavy users looking for an edge.